Blue Nile is a place where you can find all kinds of you jewelry requirements. You can find different products that includes diamonds, engagement rings, wedding rings, earrings, necklaces & pendants, bracelates, watches and other accessories. The website is very well designed. There is special section for gifts where you can find great ideas on top ten gifts, gifts for events and special occassions. Its international presence makes it more special as it can make jewelry from different countries available. I feel its a good place for jewelry shopping.

I really like Blue Nile.  I was first attracted to it by their commercials a couple of years back.  I thought the commercials were classy, and I decided to check out their website to window-shop, and dream. (My favorite passtime, if you've read any of my other reviews.)  Blue Nile offers a wonderful navigation, and it's very easy to find exactly what you're looking for (3 carat princess cut diamond, F clarity, 0 inclusions).  There are no ads, no annoying pop-ups, the 1-800 number is prominent on the page, and it's just a joy to surf through. The only problem is that it loads on the slow side, so that may be a discouragement to some users, but once you're in, no problem with surfing around.

I purchased my engagement and wedding rings from Blue Nile over 6 years ago. They had great pricing and free Fed-ex shipping. The only draw back is that if there is any issues with the ring within the first year you will have to ship it back to them to repair and after a year you have to bring it to a jeweler. Fortunately I haven't had any issues with either ring and would recommend them to anyone.