When it comes to websites for beauty, makeup and skincare, you can't go wrong with Sephora. It is a user-friendly site that will take you to any popular product based on category or manufacturer. Full descriptions are provided. Once you narrow down your choices, personal reviews will help you decide if you want to place an order. There is lots of info and great pictures of everything you might want to investigate. Combine that with free shipping for purchases over $50 and it's one stop shopping.

Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. They offer a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. We also offer a full-service salon in all of our stores. You can find frequent promotions and gift certificates for our mass brands, gift-with-purchase offers and multi-product gift sets for our prestige brands, and a comprehensive customer loyalty program.
They have a team of well-trained beauty consultants and professionally licensed estheticians and stylists whose mission is to educate, inform and advise our customers regarding their beauty needs.

I think its worth giving 5 stars rating to Ulta for its comprehensive beauty products range.

I love shopping at Ulta. There's something so serene about the reflective marble-like floor and the endless aisles of beauty products. My personal favorite is finding the elusive bargain bin where all the last-season items are marked down to obscene prices.

Unfortunately, there is no bargain bin on Ulta.com, but it does have the same serene feeling as its store. It's easy to navigate, and quicker than competitive sites (like Sephora). It's a straight-forward website, interested in selling products. There's not much in the way of makeup tutorials, which is a bummer.

It's a good site, and it fulfills its objective. No frills, but who really needs it when you're getting your makeup anyway?