What a store! Toy R Us, like many others, is NOT the store I grew up with, in fact following their initial establishment they revolutionised the toy industry where I live. Overnight, Toy R Us went from the small High Street store having not so many toys in stock and most available by order only, to this megastore with everything you could possibly think of in store and on the shelves. Toy R Us had arrived.
So, now I wanted to take a look at the changes since the global Toy R Us site was introduced, and having grown up (sort of) myself what may appeal to the younger generation, my visit took me straight to the Play Station 3 availability list!
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Toy R Us does not let the customers down; they have their own loyalty cards which can accumulate up to $4050 for the hardened, regular and somewhat rich customer or less depending on how much you spend. In order to get on the base level reward you need to spend $150 for which you will be rewarded $5, a not unwelcome amount and at 3.33% of your spend compares favourably to other loyalty cards. On a purchase of the acclaimed
Play Station 3 (160 GB) you would be receiving $15 back which could be a handy amount towards your next PS 3 games. Whilst I don’t want to get sidetracked, it is probably worth a mention that the terms and conditions were updated this week (01 August 2009) and can be viewed at
Toy R Us Website. The homepage of
Toy R Us Website does appear to be aimed at attracting the youngest of customers, but you can soon change that around by going to the age selector on the top toolbar which allows you to choose a variety of options. Please don’t email me asking where the toolbar is, as it is designed to be large for those individuals presumably who may otherwise get distracted by the animation and not find it, there's no risk of that!
The more I delved into the site the more I did wonder how a youngster would get on with the
Toy R Us method of delivery. Barely being able to remember last week, trying to think like I was a youngster again was not easy, but the amount of choice available whilst excellent for the adult may require a little guidance for the younger audience to cope with and enjoy ... there’s certainly no lack of choice. A tip for those who are looking if you click on the
Play Station 3 picture you will be taken directly to the consoles and
PS 3 Games.
At the
Toy R Us website you can choose to narrow your selection by;
Brand
Age
Price
... and sub narrow or search by;
Category
Age
Character/Theme
Brand
Speciality Shops
Top Rated
Clearance
... or goes by further internal menu links to;
Baby Registry
Wish Lists
Reward "R" Us
Gift Finder
Gift Cards
Geoffrey’s Birthday Club
Store Locator
And in the words of the famous UK comedian Tommy Cooper ..., "...There’s More!"
You can imagine that your casual 7-10 year old left to their own devices may get a little frustrated if they are not gifted in the I.T. department, but that shouldn’t detract from the fact that
Toy R Us still hold a huge selection of gifts and
toys ideal for presents and the like.
Toy R Us also supplies direct links to the
Babies R Us sister site and if you happen to be visiting a store in person it may well be worth your while checking in with the In store events page to make your visit coincide with the special events that occur locally to you. Currently they are advertising the availability of the
Play Station 3 throughout their stores in the US, but don’t let my choice cloud your judgement as the site is equally full of the other major game consoles including;
- Nintendo Wii
- Nintendo DS
- Nintendo DSi
- Xbox 360
- PlayStation 3
- Sony PSP
- PlayStation 2
- PC Software
- Mac Software
- Other Systems
- Strategy Guides
My personal preference right now is the Xbox for no other reason than it’s the one that currently resides in my living room, but having seen the advertisements and got the feedback, I think I may be due for a Nintendo Wii upgrade as I do fancy the idea of the physical interactivity of it all.
For the younger generation there is plenty to choose from and whether you are looking for presents or simply looking to keep somebody occupied for several hours toysrus is an excellent site with some mouth watering deals and plenty for all.
There are tons of offers on the Toy R Us website and I don't think I have quite done it justice. I think perhaps you should read this again before visiting the site as you need to be certain of what you desire. Give it 5 minutes or so and go check it out. Just enough time for me to catch the last deal I spotted due to finish any day now ... he he he!
See you soon at Toy R Us!