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Best Online Stock Trading

  1. eTrade Financial
  2. TradeKing
  3. OptionsHouse
  4. optionsXpress
  5. Scottrade
  6. TD Ameritrade
  7. Schwab Active Trading
  8. Sharebuilder
  9. SogoTrade
  10. Fidelity Investments


Online Stock Trading Comparison Chart

StarReviews has compiled the ten best online stock trading companies for both beginning and experienced investors. Read our in-depth reviews and compare features from the companies that stand out.
RankTitleOverall RatingReviewStock TradeGoIRAAdvanced ToolsOnline BankingBBB Rating
# 1eTrade Financial
Gold Star
Review$6.99-$9.99etrade financialYesYesYesB+
# 2TradeKing
Silver Star
# 3OptionsHouse
Bronze Star
# 4optionsXpressReview$9.95+optionsxpressYesYesNoF
# 5ScottradeReview$7.00scottradeYesYesNoA+
# 6TD AmeritradeReview$9.99td ameritradeYesYesNoA+
# 7Schwab Active Trading Review$8.95schwab active tradingYesYesYesD
# 8SharebuilderReview$4.00+sharebuilderYesNoYesA+
# 9SogoTradeReview$3.00sogotradeNoNoNoF
#10Fidelity InvestmentsReview$7.95fidelity investmentsYesYesYesC

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Women are supposed to have broken through the glass ceiling; everything is supposed to be fair and equal in the corporate world. Alas, reality doesn’t always conform to what is supposed to be. Huffington Post reports on a recent American Economic Association study, which found that men are still using their connections to get in the heady world of finance but as far as women are concerned, who they know counts for nothing. more ...

5 Do’s and Dont’s of Online Stock Trading

Interest in online stock trading surged recently. It’s inevitable. The Internet has enabled people to trade from the comforts of their homes and offices. Companies invest on a variety of tools that facilitate investment transactions real-time, while more and more investors are attracted to using the web as their main financial tool, from gathering trading information to making investment decisions. more ...

Your Guide To Online Stock Trading

Why online stock trading?

Unlike the early days of the stock market, today investing can be done live over the internet, with or without a stock broker. Previously, it took a phone call or even an in-person meeting with a stock broker to trade or invest.

Not only can you now trade stocks on your own, stock trading websites also give you access to information that was previously only available to stock brokers and large corporations--information like company analyses, market news, stock & fund screeners, graphs, alerts, mobile apps, and even educational articles and videos. From the comfort of your home you can monitor your investments and may never even need a stock broker.

Online stock trading is often quite a bit cheaper than using a traditional broker, especially because it's so easy to shop around online for the cheapest commission rate per trade.

Online Stock Trading Features

The best trading companies offer features like:

  • Real-time trading
  • Access to online banking
  • Excellent customer service
  • Experienced brokers available for consultation
  • Access to stocks and options trading
  • Access to mutual funds and ETFs
  • Access to special retirement planning

Many companies offer real-time trading and the ability to monitor your investments. This puts you in control rather than relying on a broker who may or may not agree with your investment preferences. Many websites also offer free advice and tips before you get started to give you confidence in your stock decisions.

What should I look for in an online stockbroker?

We've done plenty of research comparing prices and services to give you the best options for online stock brokers. All that's left for you is to decide what features are most important to you. Perhaps you don't care about educational tools or mobile apps, but want a broker you can reach at any time of the day. Perhaps you want access to international markets or retirement options. Choose an online stock trader that has a plan that fits your needs and experience; many sites offer multiple trading packages depending on your level of expertise.

Regardless of what method you use to invest, research and know-how are the only ways to obtain success in the world of stock trading. Although we've done much of the research work for you, once you've chosen a broker it's important to keep learning about wise investing. Many online stock trading websites offer knowledgeable stock brokers that can help or advise you for an extra fee. Some even offer educational videos or articles to help you learn more about investing. If you decide to go at it without a stock broker, be sure to research each decision and remember that choosing the right online trading company to fit your needs is a key element of wise investing.

What should I watch out for?

The one downside of using online stock trading is the possibility of hackers and identity thieves. For this reason, when choosing an online stock trading company, be sure to choose a reputable website with excellent online security and make sure your own computer's security software is up to date. The risk of online stock trading is minimal in this regard, but it's always better to be safe.

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